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AMY ZIARI

Based in NYC, I'm a VP at the tech PR agency Bateman Group. My work involves bringing important stories to the public — and giving thoughtful, dedicated communications counsel along the way. Over the last decade, I've worked with a wide variety of tech companies facing every PR challenge in the book, though I specialize in fast-growth B2B tech companies with a strong focus on the developer tools space and corporate innovation (workplace software, diversity, recruiting etc.).

I approach my work with a creative but strategic lens. I am a strong believer in experimentation, while using a consistent process to achieve your communications goals. 

 

SPECIALITIES: 

Executive thought leadership: Have an important industry perspective, or want to be known as an expert on a topic? I help you create communications campaigns that elevate your personal brand.

Data campaigns: Data is a powerful storytelling tool. Whether using internal data or partnering with a vendor on a research project, I craft strategic data campaigns that support your goals.

Corporate leadership: From mentoring staff to growing new parts of the business, I bring more than just PR expertise to every job.  

Content: You have seen my writing before. From corporate websites, to technology and business publications like TechCrunch and Recode, to emails from executives to employees. I find the perfect balance between tone and strategic messages to advance your business objectives.

Creative storytelling: Every company has a story, but how do you make others care about it? I turn product news, company momentum, market trends and more into stories the media wants to hear about. My philosophy rests heavily on context; no story exists in a vacuum.